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Ex-Haas F1 title sponsor attempting Reading FC purchase
After failing to secure a deal with Williams, Rich Energy founder William Storey announced a partnership with Haas for the 2019 Formula 1 season. However, the relationship quickly soured due to Haas’s poor performance, leading to the termination of the deal. Haas had dropped from fifth to ninth place in the Constructors’ Championship. Shortly after, Haas and Rich Energy ended their partnership. Rich Energy then went on to sponsor other motorsport teams such as BTC Racing and Ducati in the British Touring Car Championship and Ducati Performance TriOptions Cup, respectively. Storey also attempted to venture into football, but his bids to take over Coventry City and Sunderland FC failed. However, he has now agreed to terms with Reading FC owner Yongge Dail in a £50m deal, pending the approval of the English Football League’s ‘fit and proper persons test’.
Source: Motorsport Week
